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Wednesday, January 25, 2017

Reading Reflection: Art of Social Media Ch. 4-6

This day in age people have a response for anything and everything.  In the Art of Social Media, chapter four through six focus on responses to comments and ways to get people to respond to messages in different mediums.

Commenting on responses are great, because you get immediate feedback on the message that you are sharing. The feedback is instant, but can be positive or negative. Knowing how to go about responding to comments is important. It's easy to comment on the words of affirmation with a simple "thank you" but negative ones are a little more tricky. Guy Kawasaki and Peg Fitzpatrick have some excellent advice.  


When responding to a negative comment, go three rounds. 
  1. Commenter comments
  2. You Respond
  3. Commenter Responds
THE END.  If there is a bigger problem you can always block, ignore, or delete the comment. 


Chapter five discusses and adds to topics discussed in the previous chapters on how to integrate social media into blogging. The themes from the chapter include being visual, use tools to your advantage and pass the reshare test! Joining networks and sharing your blog link through social media is a way for more people to read what you have to say. 


Kawasaki comments that if you "Peg" your post, you will master the way of integrating blogging and social media. 

Peg's way of sharing a post is a formula of creating interesting titles, creating different image sizes and sharing these titles and images on different platforms of media. By scheduling her posts on Twitter, Pinterest, LinkedIN, and Facebook she is distributing her content and implementing the channels of publics she already has through her social media accounts. Genius. 

Being relevant, consistent, and personable will go a long way. The quote on the right displays accountable social media posts and expectations when blogging or putting yourself out there. 

Bottomline, be visual and resourceful in responding to comments, integrating social media on your blog and sharing content. Share the good stuff and you be smart in how you respond! 

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