The Blue Stars Drum and Bugle Corps is a performing arts organization that is a part of Drum Corps International. Blue Stars Drum and Bugle Corps is a performing arts group for youth dedicated to developing a level of excellence and performance through values in education, teamwork, perseverance and discipline that can be applied in the now and future endeavors. Simply, they are a marching arts organization that travels the country competing against the top corps in the country at a world class level while learning valuable skills on a personal and musical level.
These organizations travel all over the United States to compete for three months in the summer. They are made up of dedicated teams of administrators who develop financial plans, show design, hire staff and advocate for their group using social media and public relations.
Personally, I have been a member of the Blue Stars for the past three years. I decided to do a social media review through my podcast "The Review." This podcast discusses the use of social media in recent years at the Blue Stars Drum and Bugle Corps.
Harrison Heinig, a two-year member was interviewed to discuss the use of social media. Ian Smith, a one-year member was interviewed to discuss the overall benefits of having good social media at the Blue Stars. Their insight as well as my own provide a unique look on how using social media is a plus for a performing arts organization that travels a lot. The Blue Stars provide unique experiences for their members as well as utilize different tools to make their process run more smooth. Performing arts organizations similar to the Blue Stars should utilize social media to stay connected with their target publics and form better relationships with the members and fan base they have. By forming these positive relationships they will only enhance their public relations and gain new followings.
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