This week the social media workbook discusses the use of Pinterest for professionals and personal use. Pinterest is social media platform that is image based, giving you the opportunity to pin ideas on boards. The platform essentially is a journal of images of things you want to look back on later or organize into specific categories.
Pinterest is image based and highly visual. Users create a profile that is their board of ideas. Users can pin an idea onto their board and categorize ideas in similar boards. Boards should consist of at least ten pins. Individuals and businesses have the same profiles, but they each use different strategic plans.
Pinterest is not the platform for customer service for businesses. Measurement of their boards is only applicable for business accounts, but don't forget about Google Analytics. Google Analytics are very credible and can be used to measure boards.
As a business person, you have to ask yourself what is best about this platform to best engage my audiences? What are your competitors doing on this platform? How can you apply information to your boards to best communicate with your public?
Like all other platforms we have discussed so far users have to reach out and encourage people in the real world to follow their social media platforms. Go ahead and cross promote on other social media platforms, send out emails, react with other people on boards and ask people to follow you.
This by far is my favorite platform of social media. Pinterest suggests other pins that you might like after you have categorized boards. This encourages a rhythm of checking what's new and an endless cycle of pinning. Happy pinning!
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