Reading Reflection: Chapter 9 & 10

Going along with the previous themes of this book, each of the chapters outline the seven steps to measuring each chapter's specific focus. In these chapters, the primary focus was on communities and employees.

Communities have changed recently with new definitions of social media. A community consists of a group of stakeholders that exerts influence over your organization internally and externally. Employees would be a key stakeholder in an organizations internal community. Social media has allowed for the communities to grow based off of their virtual audiences.

Being able to answer these key questions will keep your all of your audiences in a community more engaged.

Who are your neighbors and why are they important?

How do good and bad relationships influence your organization?

Who and What is most important to measure?

Being able to understand the environments of your internal and external communities will be the best way to resonate with how they are receiving your messages. Listen to what they are hearing, saying and doing to measure those messages to create better environments for internal and external audiences.