This social media workbook has lots of specific tips and tricks to focus on specific platforms of social media. This week we focused on Facebook. Lots of people use Facebook, but do they know how to? Here are the overall hits from the chapter.
- Facebook is the largest social media platform.
- If you can understand the dynamics of Facebook, you will better understand the dynamics of other social media platforms.
- Facebook utilizes Edgerank.
- Facebook is fun.
Facebook is basically an online scrapbook of posts and content from you and your friends. Facebook encourages interactivity. For an organization that means that the tone of posts should be fun and upbeat. Your posting rhythm should get people to "buy your stuff" but also be fun. Fun, fun, fun, buy my stuff. Don't over promote yourself!
To not over promote yourself the author gives these posting strategies to drive up interactivity. - Be emotional.
- Sentimental posts.
- Utility: How To
- Counterintuitive: Make you think.
- Funny.
- Survey, polls and contests.
- Quotes
- Outrage
- Controversy.
The last two are give and take depending on what your organization represents. Regardless of what drives your posts you can change it up by using text with photos, blog post summaries, quotes, infographics or even quizzes and surveys.
Using Facebook is a valuable tool for your organization because it allows you to stay in touch with your audiences on a different platform that almost everyone uses. To help manage your account and market your organization consider using other tools like Hootsuite, Keyhole, Facebook Advertising, LikeALyzer and more tools!
Remember it's all about interactivity. How can you get your audience to be more interactive with your channel?
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